My Role
UI Design / Art Direction
Project Type
Photography for web redesign
New and inviting photographs were essential to launch the improved experience of Staples Print and Marketing site. By redesigning the homepage and landing pages, we had the opportunity to add a fresh round of photography that met the new asset specs. It was particularly helpful to have photo assets that are optimized for mobile breakpoints.
The photo shoot focused on the themes of inspiration and quality products. The PNI creative team designed and coordinated the scenes. The imagery also featured blank products, allowing the Staples team to customize them post-production according to their specific requirements.
